Our “Why”
As Asian Americans, we are considered ‘the quiet ones.’ When negative media and hate crimes against Asians escalated during the pandemic, we felt it was time to be heard. This initiative was launched in May 2020 in honor of Asian Pacific American Heritage Month, and our powerful voices continue to be loud and strong to take control of our own narrative and combat racism by telling personal stories of our heritage and accomplishments, challenges, grit, inspiration, and culture.
We believe that change begins with youth and that the way in is through storytelling. Stories move hearts and change minds. By achieving a larger volume of stories, we can attain narrative plenitude to educate and increase empathy, uniting Asian Americans and other minority groups in moving towards sustained action and change.
PRESS
Long Beach Press Telegram - For a Good Cause: This writing contest is helping AAPI youth explore their identities, fight racial injustice
LA Weekly - RECIPE FOR CHANGE: L.A.’S TOP CHEFS MAKE SOME NOISE AT JAPAN HOUSE
AdAge - UNCOMFORTABLE CONVERSATIONS: FIGHTING RACISM AGAINST ASIAN AMERICANS IN WAKE OF COVID
Cision PR Newswire - Intertrend announces Make Noise Today: Recipe for Change campaign in collaboration with Toyota
Los Angeles TImes - ‘I will not be quiet’: Teens speak out about anti-Asian attacks at L.A. event
Campaign US - Beyond hashtags: Solidarity against Anti-Asian violence
Spectrum News 1 - Asian Americans Fight Racism With Social Media Campaign #MakeNoiseToday
Adweek - Industry Leaders Don’t Want to Talk About Anti-Asian Hate—They Want Something to Change
Adweek - Social Media Campaign Blends Culture and Food to Fight Anti-Asian Hate
The Hype Magazine - Asian Americans #MAKENOISETODAY Through Social Movement
Deadline - NBC News To Host Virtual Town Hall On Anti-Asian Sentiment During Coronavirus
India West - Asian Pacific American Month: #MakeNoiseToday Launched to Combat Racism
Multicultural Marketing Resources - ASIAN AMERICANS #MAKENOISETODAY THROUGH SOCIAL MOVEMENT
Partners
